Steven M. Ledbetter

(415) 350-8272

Emeryville, CA


Stevo is a writer, designer, and developer. He's an expert in behavioral psychology with 10 years of experience using empathy, research, and words to make hard things simple.


Conversa Chatbot

UX, User Testing, Writing

Behavior change science strategy and style guide.

  • Wrote dialoges for multiple health-behavior change chatbots.
  • Created a Behavior Change Style Guide to onboard and coordinate the writing team.
  • Developed a workshop on Motivation Science and Design for the product team.

Worklete Basics Course

UX, Writing, User Testing

Behavior change strategy and implementation.

  • Audited the previous version of the product for behavioral psychology best-practices.
  • Conducted customer interviews to develop personas, journies, and metrics.
  • Coordiated product team on creation of the latest version of the Worklete LMS.

The Motivator

Graphic Design, Writing, Marketing, Front-End Development, Product Management

An annual research review of behavioral psychology.

  • Performed all the Graphic Design, as well as most of the writing.
  • Created and shipped the first 58 page issue in 17 days.
  • Read by thousands of health coaches.

Habitry iOS App

UX, User Testing, Research, Product Management

A cutting edge behavior change app for health coaches.

  • Conducted customer research; created and tested wireframes; developed prototypes.
  • Recruited and lead a team of 7 across 4 time zones to engineer, ship, and market.
  • 72% daily adherence and 68% user retention for 365 days.

Habitry Professionals

UX, Product Management, Front-End Development

The first evidence-based, behavior change education platform for health coaches.

  • Designed and built a proprietary LMS to deliver a year-long group education platform in support of Habitry iOS.
  • Built, maintained, and marketed with a team of 3 producing daily content.
  • Co-developed platform into the largest behavior change education in the UK.

The Motivate Summits

Product Management, Marketing, Presenting

The only unconference series for changing health behavior.

  • Grew to 19 unconferences in 18 months.
  • Maintained an active community with over 600 members.
  • Developed into an open-source knowledge base for answering health coaches' questions about behavior change.

The Bettercast

Product Management, Audio Production, Writing, Front-End Development

A podcast about getting better at things.

  • Highly produced, hour-long interview show.
  • 5,000+ downloads of Season 1.

Motivating Humans


A comprehensive, scientific guide to helping people stay motivated in a de-motivating world.

Practical Motivation Science


A blog about applying behavioral psychology to design systems.

The Motivator


An annual behavioral pscyhology journal.

Habitry Starter Kit


A 50-page guide for health coaches looking to get started in Habit-Based Coaching.

We Make Communities


Practical behavior change strategies for health coaches from Social Psychology.



With Dan John. 10 Questions and 5 Principles for finding your path to health and fitness.

Hello Healthy


A 2 year-long series of weekly blog posts for the 160mil users of MyFitnessPal.



Health Experience Design Conference


Featured Presenter

Equinox High Performance Living


Contributing Scholar

National Association of Sport Medicine


Featured Presenter

National Association of Sport Psychology




2014 – Present

CEO, Co-Founder

  • Work with product teams to create content that improves customer engagement by 2x and retention by 10x.
  • Designed and developed multiple products targeting complex behaviors, including the first behavior change iOS app for health coaches.
  • Present internationally on how to integrate behavioral psychology research into design systems.

Coach Stevo, LLC

2008 – 2014

Coach, Founder

  • Created digital platforms that maintained multiple communities with hundreds of customers.
  • Participated in the the design of the first national Health Coach Certification from National Association of Sport Medicine.
  • Authored 100+ articles for MyFitnessPal with 1,000,000+ shares on social media.

Six Apart

2008 – 2008

Online Marketing Manager

  • Managed a team of 3 people to surface, design, and deploy new features for the marketing web sites.
  • Implemented first A/B testing for Six Apart web properties.

Design Within Reach

2006 – 2008

Website Manager

  • Coordiated the multi-million dollar redesign of the website in a move from in-house and hard-coded onto a CMS.




Behavioral Psychology


Product Management

Graphic Design


Front-End Development

Video Production


John F. Kennedy University


Masters in Sport Psychology

University of Chicago


Bachelors in Philosophy

Harvard University


Undergraduate Coursework in Economics