2014.08 – Present
2014 – Present
CEO, Product Lead, Co-Founder
- Work with product teams to improve customer engagement by 2x and retention by 10x.
- Raised a $150,000 seed and recruited a team to create the first behavior change iOS app for health coaches.
- Designed, shipped, and marketed multiple products for customers on 6 continents with a remote team in 4 times zones.
Coach Stevo, LLC
2008.11 – 2014.08
2008 – 2014
Product Lead, Founder
- Created digital platforms that maintained multiple communities with hundreds of customers.
- Participated in the the creation of the first national Health Coach Certification from National Association of Sport Medicine.
- Authored 100+ articles for MyFitnessPal with 1,000,000+ shares on social media.
2008.07 – 2008.11
2008 – 2008
Online Marketing Manager
- Managed a team of 3 people to surface, design, and deploy new features for the marketing web sites.
- Implemented first A/B testing for Six Apart web properties.
Design Within Reach
2006.06 – 2008.07
2006 – 2008
- Coordinated the multi-million dollar project to move the website from in house and hard-coded onto a CMS.
A comprehensive, scientific guide to helping people stay motivated in a de-motivating world.
An Annual Motivation Science Journal.
Habitry Starter Kit
A 50-page guide for health coaches looking to get started in Habit-Based Coaching.
We Make Communities
Practical behavior change strategies for health coaches from Social Psychology.
With Dan John. 10 Questions and 5 Principles for finding your path to health and fitness.
A 2 year-long series of weekly blog posts for the 160mil users of MyFitnessPal.
Habitry iOS App
Product Lead, UX, User Testing, Research
A cutting edge behavior change app for health coaches.
- Recruited and lead a team of 7 across 4 time zones to research, design, ship, and market.
- 1,000+ users in 90 days.
- 72% daily adherence and 68% user retention for 365 days.
Product Lead, UX, Front-End Development
The first evidence-based, behavior change education for health coaches.
- Designed and created a proprietary LMS to deliver a year-long group education platform in support of Habitry iOS.
- Built, maintained, and marketed with a team of 3 producing daily content
- Sold product and co-developed platform into the largest behavior change education in the UK.
Product Lead, Graphic Design, Writing, Marketing, Front-End Development
A quarterly research review of Motivation Science.
- Created and shipped the 58 page MVP in 17 days.
- Read by thousands of health coaches every quarter.
Worklete Basics Course
UX, Writing, User Testing
Behavior change strategy and implementation.
- Audited the previous version of the product for Motivation Science best-practices.
- Delivered feedback as a workshop for the product team.
- Coordiated product team on creation of the latest version of LMS.
Conversa Chatbot Style Guide
UX, User Testing, Writing
Behavior change science strategy and style guide.
- Audited product for adherence to Motivation Science best practices.
- Developed a workshop on Motivation Science and Design for the product team.
- Created a Behavior Change Style Guide to coordinate the chatbot writing team.
Product Lead, Audio Production, Writing, Front-End Development
A podcast about getting better at things.
- Highly produced, hour-long interview show.
- 5,000+ downloads of Season 1.
The Motivate Summits
Product Lead, Marketing, Presenting
The only unconference series for changing health behavior.
- Grew to 19 unconferences in 18 months.
- Maintained an active community with over 600 members.
- Developed into an open-source knowledge base for answering health coaches' questions about behavior change.