Steven M. Ledbetter

(415) 350-8272

Emeryville, CA

Summary

Stevo is passionate designer who has lead the research, design, and execution of great products. For the past 10 years, he has recruited and led teams to create mobile prodcuts in coaching, healthcare, education, and academia.

Employment

Habitry

2014 – Present

CEO, Head of Product, Co-Founder

  • Work with product teams to improve customer engagement by 2x and retention by 10x.
  • Raised a $150,000 seed and recruited a team to create the first behavior change iOS app for health coaches.
  • Designed, shipped, and marketed multiple products for customers on 6 continents with a remote team in 4 times zones.

Coach Stevo, LLC

2008 – 2014

Head of Product, Founder

  • Created digital platforms that maintained multiple communities with hundreds of customers.
  • Participated in the the creation of the first national Health Coach Certification from National Association of Sport Medicine.
  • Authored 100+ articles for MyFitnessPal with 1,000,000+ shares on social media.

Six Apart

2008 – 2008

Online Marketing Manager

  • Managed a team of 3 people to surface, design, and deploy new features for the marketing web sites.
  • Implemented first A/B testing for Six Apart web properties.

Design Within Reach

2006 – 2008

Website Manager

  • Coordiated the multi-million dollar project to move the website from in house and hard-coded onto a CMS.
Awards

Panelist

Health Experience Design Conference

2017

Featured Presenter

Equinox High Performance Living

2016

Contributing Scholar

National Association of Sport Medicine

2015

Featured Presenter

National Association of Sport Psychology

2013

Publications

Motivating Humans

2019

A comprehensive, scientific guide to helping people stay motivated in a de-motivating world.

The Motivator

2017

An Annual Motivation Science Journal.

Habitry Starter Kit

2016

A 50-page guide for health coaches looking to get started in Habit-Based Coaching.

We Make Communities

2015

Practical behavior change strategies for health coaches from Social Psychology.

Education

John F. Kennedy University

2012

Masters in Sport Psychology

University of Chicago

2004

Bachelors in Philosophy

Harvard University

2001

Undergraduate Coursework in Economics

Skills

Product Lead

Communication

Behavioral Psychology

UX

Presenting

Writing

Front-End Development

Graphic Design

Projects

Habitry iOS App

Product Lead, UX, User Testing, Research

A cutting edge behavior change app for health coaches.

Habitry Professionals

Product Lead, UX, Front-End Development

The first evidence-based, behavior change education for health coaches.

The Motivator

Product Lead, Graphic Design, Writing, Marketing, Front-End Development

A quarterly research review of Motivation Science.

Worklete Basics Course

UX, Writing, User Testing

Behavior change strategy and implementation.

Conversa Chatbot Style Guide

UX, User Testing, Writing

Behavior change science strategy and style guide.